My Symptoms Matter

Rates of colorectal cancer are rising sharply among young and middle-aged individuals, while rates continue to decline in adults aged 55 and over. Since 2003, across Canada excluding Quebec, the incidence of colorectal cancer has been increasing at 2.84% and 2.26% annually for men and women under 50 years of age respectively.

My_symptoms_matter-LOGO

Dismissal of symptoms and delayed diagnoses is witnessed across colorectal cancer patients of all ages with a slightly higher prevalence in early age onset adults. Although a multitude of factors can be responsible for the rise in early age onset colorectal cancer, leniency in diagnosis and care owing to their age is felt by many patients. Delayed diagnoses could lead to advancing of the cancer that eventually requires complex long-term therapies and yet may have poor prognoses.

Therefore, it is important to ensure patients receive the right care at the right time. Patients’ family practitioners are generally the first point of contact with the health care system to seek treatment for their symptoms. Sensitizing the family practitioners and primary health care providers to the red flag symptoms of colorectal cancer can help prevent dismissal of potential diagnoses. It is also as essential to have patients educated about these signs and symptoms to avoid late diagnoses.

To address the rising incidence of colorectal cancer in young individuals, Colorectal Cancer Canada has launched the “My Symptoms Matter Program” that aims to sensitize family practitioners and primary health care providers on early detection and evaluation of colorectal cancer signs and symptoms. The program is also directed to raise awareness among the public and educate them about self-identification of colorectal cancer symptoms and self- advocacy for care.

Key Activities

  • Literature review to evaluate impact of delayed colorectal cancer diagnoses and summarize best practices and clinical guidelines
  • Toolkit that aims to sensitize family practitioners and primary healthcare providers on the prevalence of colorectal cancer in early age onset adults as well as the detection of colorectal cancer signs and symptoms
  • Toolkit that aims to educate the public/patients to self-identify symptoms of colorectal cancer in a timely manner and discuss them with their family practitioners to ensure correct examination and screening and possibly referral to a specialist
  • Development of “Message to my future doctor” videos highlighting patient experiences with delayed cancer diagnoses
  • Launch of survey to CRC cancer patients regarding their experiences with primary contact with family practitioner and eventual diagnosis
  • Launch of survey for family practitioners regarding their first-hand experiences with detecting CRC cases and associated referrals
  • Continuous social media campaign
  • Fortify partnerships for best practices and improvements by connecting with other national and international organizations actively working on this program

Resources & Downloads